Innovation Design Certificate

Become certified in Innovation Design from the Xavier University. It includes the following programs, which you can take together or individually.


Design Thinking

Design is all about identifying and working within given constraints to arrive at new and better solutions.  Design Thinking is when you begin to think from a place of empathy and understanding for the person you’re creating for—and within the constraints in which you’re working. Our programs are designed specifically with you in mind and will give you the skills, tools, and basic understanding of how to create, ideate, design and ultimately solve problems.



 “Tell me a story.” That’s how we all got our start. Who doesn’t love a great story? Stories are universal in their appeal. Everyone can relate to the desire to be entertained and taken away. And storytelling is integral to innovation too. Stories help translate ideas into realities.  Our storytelling programs are designed to teach individuals how to create effective and powerful stories that connect with audiences in order to propel one’s innovative brand, product and service to the next level.


Empathy Mapping

Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. We teach it as a synthesis tool to help quickly uncover latent user needs. By introducing this synthesis tool and others, students are provided with tools to help them quickly go through their notes from need-finding in the field to distill down to what are the golden nuggets of opportunity.  Taught by: Tom Merrill [BIO]


Journey Mapping

Journey Mapping is a simple, innovative way to see what your consumers are experiencing by visually mapping out their interactions. The idea is to distill down the consumer’s experience with the focus being squarely on the consumer. Once a journey has been mapped via exploring, white boarding, sticky-noting and of course, some good-old human interaction, opportunities are discovered to improve the consumers’ interaction.